Monday 31 January 2011

2010 - A Review

2010 has been a very successful year for The Cat – Local Radio for Crewe and Nantwich. A full year’s Internet broadcasting on their website (www.thisisthecat.com) was supplemented by a 4 week RSL (Restricted Service Licence) FM broadcast in July and August.

2010 saw The Cat’s studios being upgraded thanks to a Grass Roots grant that provided a refit of Studio 1, the installation of a second studio and the purchase of outside broadcast kit, which is regularly used across the area. In addition their mascot ‘Twichy the Cat’ has been very popular from his first appearances during the RSL and subsequent outings supporting events, promotions, and surprise visits to the children’s ward at Leighton Hospital.

The events team was created and The Cat Roadshow featured at many events, such as Vinefest in Shavington, the Food and Drink Festival in Nantwich and returned to The Swan Inn, Wybunbury to support their bonfire night celebrations for a second year.

This week we will be attending the relaunch of B&Q in Crewe on 5 and 6 February. Highlights include a live broadcast on each day, along with vocal performances from Tom Seals, Dayve Dean and Hayley Strangelove; Twichy the Cat will also be making an appearance.

In addition all our shows are now kept for 7 days as a ‘Listen Again’ feature on the website. This week’s ‘Mediagenic with Jen Van Cauter’ features her recent interview with Pete Waterman.

2011 brings plans to build on the previous year’s success, with continued growth including more events, more programming and more community focus. This has already started to be shown in the current schedule; live shows are broadcast every day (check out the programme guide for details of start times) and the remaining time is filled with pre-recorded shows and interviews, local news features, and ‘Community Action’ features, with details of upcoming events in the area.

Local news is also broadcast at the start of each hour with Community Action featured in every show around half past the hour. Local news and events information is always welcomed and can be sent to news@thisisthecat.com.

Companies from across the area sponsor these shows and features. Although there has been a recent surge in the number of advertisers; there are still slots available; please contact sales@thisisthecat.com for further details.

New members are always encouraged, both presenting and away from the microphone. To get involved with the radio station, any enquiries should be sent to office@thisisthecat.com.